There are figures that support Quibi’s decision, like Cisco’s forecast that 79% of global mobile data traffic will be video by 2022, up from 59% in 2017. But there is also data showing that the TV screen is still a key source of entertainment for many people. Parks Associates found that 52% of U.S. broadband households surveyed now watch online video (SVOD, AVOD, etc.) on a connected TV. Conviva said connected TV viewing hours increased 121% in 2018 and that connected TVs represented 56% of all streaming viewing hours for the year.
From the article "Deeper Dive—Hopefully, Quibi knows what it’s doing" by Ben Munson.
Google's decision to discontinue its three-year-old Nest Secure do-it-yourself security system wasn’t a surprise, given Google’s $450 million investment in security stalwart ADT in August, Parks Assoc...
Advanced voice control technology is a growing good bet, especially when it comes to consumers on the younger end of the demographic spectrum. Millennials show particular comfort with voice control of...
Video streaming service stacking is likely to continue near term, after accelerating during the shelter-at-home period for the coronavirus, said industry executives on a Parks Associates webinar Wedne...
Ad-supported VOD services are playing a pivotal role in delivering a relaxed, “tension-free” viewing experience during the pandemic's “troubling times,” Parks Associates analyst Steve Nason told his c...
