Providing Market Intelligence for 40 Years

In The News

CW plants Seed for digital viewing

The CW has seen the effects. The network has steadily witnessed the median age of its traditional TV audience rise to 42. By contrast, the median age for CW Seed is 23.

But CW Seed faces plenty of competition. In addition to streaming pioneers such as Netflix, Amazon and Hulu, traditional media companies including HBO, Showtime, CBS and NBC, have augmented their strategy to more fully embrace the digital realm that had long been viewed as a threat.

Household penetration of streaming players such as Roku, Apple TV and Google Chromecast is projected to reach 40 percent by 2017, according to New York-based research firm NPD Group.

“Consumers can access almost anything they want almost anywhere they want, whether through a legitimate outlet or not,” said Glenn Hower, an analyst with market research firm Parks Associates.

From the article "CW plants Seed for digital viewing" by Yvonne Villarreal.

Previously In The News

Is Sharing Your Netflix Password Illegal?

In other words, it could be applied to the consensual sharing of a Facebook password. In the court’s ruling, the “owner” is not the user or the account-holder; it is the platform owner. And according...

How many video devices do you have? About seven, survey finds

According to Parks Associates, nearly 40 percent of U.S. broadband households are watching multiple streaming services like Netflix, Amazon Prime and Hulu on those devices. With high numbers of str...

Smart Home Evolution: Elephant in the Room

While I’m eager to watch the unfolding evolution of smart home technologies, with mind-blowing features like voice-enabled technology, machine learning, virtual reality, location services, and demand...

The two, opposing IoT r/evolutions in play

Before we go any further, let’s look at the vastness of the IoT space for a moment. The global Internet of Things market will grow to $1.7 trillion in 2020 from $655.8 billion in 2014. According to Ga...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive