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In The News

CVS Has Launched Its Own Mobile Wallet — And It's Poised For Success

Data from Parks Associates shows that US consumers prefer retailer-based options to general-purpose mobile wallets. These platforms can attract tremendous popularity — Starbucks now processes 25% of its US payments through its mobile app. 

From the article "CVS Has Launched Its Own Mobile Wallet — And It's Poised For Success" by www.businessinsider.com

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“We’re moving past the early adopter phase of connected cars,” says Jennifer Kent, a director at Parks. “Most of the usage is still core to the driving experience: Mapping and navigation, maintenance...

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Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...

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