In The News

Cutting the Cord

January 02, 2015

For many cable and satellite-viewers, the argument against cutting the cord centers on tuning into live sporting events. That, too, could be changing. The NBA’s new deal with ESPN and Turner Sports, which begins in 2016, establishes a framework for online-only, standalone streaming.

Although the dust is still settling, the landscape is shifting. According to Bloomberg, in 2013, the number of Americans subscribing to cable or satellite TV service declined for the first time, and a November 2014 report from the Leichtman Research Group says, “Over the past year, major pay-TV providers lost about 105,000 subscribers – compared to a loss of about 45,000 over the prior year.” Meanwhile, according to Experian Marketing Services, the number of cord-cutters has grown by 44 percent since 2010, and Parks Associates, a market research firm, says 10 percent of U.S. broadband households purchased a streaming media device in 2014 alone.

From the article "Cutting the Cord" by Dan Shafer.

Previously In The News

Study: 73% of Integrators Don’t Offer Cybersecurity Services

Research firm Parks Associates recently found that 79% of U.S. broadband households are concerned about data security or privacy issues, for instance. Meanwhile, the soaring use of the Zoom platform h...

Top 5 Home Tech Trends and Opportunities for 2017: From Voice Control to VR

Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...

Insurance, the Smart Home, and the Business of Keeping Customers Engaged

It takes a lot of time and money to acquire a customer, so once you have them, you better keep them. How can you do that if you only talk to them when they have a problem? Consumer engagement was a...

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...

‹
1
2
...
400
401
402
403
404
405
406
...
773
774
›