In The News

Cutting the Cord: What won't happen in 2016

January 03, 2016

Parks Associates research analyst Glenn Hower is prepared to be proved wrong, but he remains skeptical about an Apple streaming entry. "With Sling TV and PlayStation Vue in the market, Apple is now playing catch-up, something the company is not accustomed to," Hower said.

From the article "Cutting the Cord: What won't happen in 2016" by Mike Snider.

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Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....

Could streaming giants start to clamp down on password sharing?

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91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...

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About Parks Associates

Cutting the Cord: What won't happen in 2016

Previously In The News

The U.S. has nearly 300 OTT services to choose from

Apple earnings could offer clues on streaming performance

Could streaming giants start to clamp down on password sharing?

91% of viewers like streaming aggregation, survey says

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