Providing Market Intelligence for 40 Years

In The News

Cutting the Cord: What's so wrong about sharing streaming video passwords?

The sharing of streaming video subscription passwords became a laughing matter during last week's Emmy Awards, but the funny business could eventually become a problem for video providers.

Credentials such as an email address and a password are needed to access video services, including Netflix and Hulu. And, in general, those credentials are intended to be used only by family members within a household.

But additional unauthorized sharing of credentials will likely cost broadband-delivered video services $500 million this year, according to a recent report from Parks Associates. For now, most video providers tend to look the other way.

From the article "Cutting the Cord: What's so wrong about sharing streaming video passwords?" by Mike Snider.

Previously In The News

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

Industry Voices—A new generation of data and its impact on traditional players

Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothr...

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Could streaming giants start to clamp down on password sharing?

The major concern for cyber security companies like Synamedia is how password sharing can turn into true content piracy ? stealing streaming shows and movies and reselling them for profit. If you k...