Providing Market Intelligence for 40 Years

In The News

CuriosityStream Launches Roku Channel

Support on the Roku broadens the service’s access to TV-connected platforms, as Roku has shipped more than 10 million players in the U.S., and was the top seller in the category in 2014, according to Parks Associates.

CuriosityStream, which also supports Web browsers, iOS and Android smartphones and tablets, the Google Chromecast adapter (for its Android apps), and the Apple TV (via AirPlay). Per the CuriosityStream site, the service is also considering expansions on smart TVs and Xbox and PlayStation consoles.

From the article "CuriosityStream Launches Roku Channel" by Jeff Baumgartner.

Previously In The News

Consumer Interest Grows for Monthly AI Home Assistant Services

Parks Associates' compelling study finds that between 42% and 52% of consumers are inclined to subscribe to a monthly service for an AI smart home assistant that provides essential features such as sa...

Top 5 Alternatives to the Best Wired Doorbell Camera for Enhanced Home Security

A survey by Parks Associates revealed that 28% of consumers consider installation difficulty a major barrier to adopting wired surveillance technologies.  From the Joytimer article, "Top 5 Alternat...

TV Upfronts 2025: Themes and Takeaways

Parks Associates research shows that the streaming stack has been flat for several years, with streaming video subscription plateauing at 89% of US households and each streaming household subscribing...

Is AI branding backfiring?

Recent findings, including a study by Parks Associates, reveal a paradox that marketers must tackle: branding a product as “AI-powered” may alienate more consumers than it attracts. Parks Associate...