Providing Market Intelligence for 40 Years

In The News

CuriosityStream boosts revenue by licensing IP to train LLMs

The eighth annual Parks Associates “Future of Video” event this week featured a roster of executive decision makers from across the video business, mostly describing a maturing streaming industry grappling with questionable consumer confidence, lagging progress on search and recommendation, and ongoing concerns about churn. 

Dallas-based research company Parks Associates kicked off its three-day B2B conference by keynoting its 76-page “State of Streaming” report — a deep dive into the economic trends facing the industry.

Polling more than 8,000 U.S. adults on their spending expectations, Parks found consumers anticipating price increases on staples like groceries and household supplies. But the populace was evenly split on whether they’ll be spending more or less on things like streaming video or gaming.

Parks’ data did show that, after a period of streaming spending recession, the average number of subscription services used per household, and the amount being spent on them, was back up in Q3. 

Parks graph 2 - subscription streaming spending

From the article, "CuriosityStream boosts revenue by licensing IP to train LLMs" by Daniel Frankel

 

 

Previously In The News

TV antenna use surges amid coronavirus outbreak

That’s according to Parks Associates, which said that 25% of U.S. broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. The firm said those figures could incre...

Password sharing denies streaming services $9 billion in fees

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...