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Cross-platform Content Navigation Emerges as Key to Consumer Engagement

October 11, 2023

As a result, according to a recent Parks Associates study, over a third (36%) of OTT subscribers have become “service hoppers” — dynamically subscribing, unsubscribing and resubscribing to services multiple times over the course of the year.

From the article, "Cross-platform Content Navigation Emerges as Key to Consumer Engagement" in Adeia Blog

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About Parks Associates

Cross-platform Content Navigation Emerges as Key to Consumer Engagement

Previously In The News

What’s The Interest Level Among Broadband Households In Health-Related Management Tools?

How Interested Are Broadband Consumers in Connected Healthcare Options?

Cartesian: Why It Matters That Churn Is Higher For OTT SVOD Providers Than For Traditional Pay TV Operators

OTT Adoption in U.S. Broadband Households: It’s Up 12 Percent Since 2014, Report Says

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