In The News

Cross-platform Content Navigation Emerges as Key to Consumer Engagement

October 11, 2023

As a result, according to a recent Parks Associates study, over a third (36%) of OTT subscribers have become “service hoppers” — dynamically subscribing, unsubscribing and resubscribing to services multiple times over the course of the year.

From the article, "Cross-platform Content Navigation Emerges as Key to Consumer Engagement" in Adeia Blog

Previously In The News

AT&T Counters Cable Threat With Unlimited Broadband, But For Subscribers It Comes At A Cost

Despite the added fee, the unlimited plan will resonate with a distinct group of users, particularly gamers and online video addicts. Gamers require a broadband connection to handle the latency-sensit...

AT&T To Offer Unlimited U-verse Data Usage Option, Increases Caps On Other Tiers

Brett Sappington, director of Research for Parks Associates, said in a research note that AT&T's move makes sense as it reflects the fact that users are leveraging their broadband connection to not on...

Amazon's Alexa Speaks To The Connected Home

The Amazon Echo (more commonly known as “Alexa” based on the keyword voice command that triggers the female-sounding response) came on the market in November of 2014 to generally positive acclaim. The...

Smart Home Devices Slow To Catch On In U.S. Broadband Households

A new IoT research report from Parks Associates revealed that less than 30 percent of U.S. broadband households actually know where to purchase smart home products or services. What's more, about 40 p...

‹
1
2
...
595
596
597
598
599
600
601
...
759
760
›

Research Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

MDU / Multifamily

Visibility Memberships

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

SMB

Event

Analyst Insights

Media

About Parks Associates

Cross-platform Content Navigation Emerges as Key to Consumer Engagement

Previously In The News

AT&T Counters Cable Threat With Unlimited Broadband, But For Subscribers It Comes At A Cost

AT&T To Offer Unlimited U-verse Data Usage Option, Increases Caps On Other Tiers

Amazon's Alexa Speaks To The Connected Home

Smart Home Devices Slow To Catch On In U.S. Broadband Households

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store