In The News

Cross-platform Content Navigation Emerges as Key to Consumer Engagement

October 11, 2023

As a result, according to a recent Parks Associates study, over a third (36%) of OTT subscribers have become “service hoppers” — dynamically subscribing, unsubscribing and resubscribing to services multiple times over the course of the year.

From the article, "Cross-platform Content Navigation Emerges as Key to Consumer Engagement" in Adeia Blog

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Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

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About Parks Associates

Cross-platform Content Navigation Emerges as Key to Consumer Engagement

Previously In The News

Password sharing denies streaming services $9 billion in fees

Could streaming giants start to clamp down on password sharing?

Comcast is totally okay with you not having an Xfinity set-top box

91% of viewers like streaming aggregation, survey says

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