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Cross-platform Content Navigation Emerges as Key to Consumer Engagement

October 11, 2023

As a result, according to a recent Parks Associates study, over a third (36%) of OTT subscribers have become “service hoppers” — dynamically subscribing, unsubscribing and resubscribing to services multiple times over the course of the year.

From the article, "Cross-platform Content Navigation Emerges as Key to Consumer Engagement" in Adeia Blog

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About Parks Associates

Cross-platform Content Navigation Emerges as Key to Consumer Engagement

Previously In The News

Are Your Smart-Lock Codes Safe? Survey Says Probably Not

Comcast’s StreamSaver bundle ups price to $18 a month

5 Things to Know: November 22

U.S. Streaming Rides Into 2026 on Wave of Uncertainty, Says Parks Associates

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