In The News

Cross-platform Content Navigation Emerges as Key to Consumer Engagement

October 11, 2023

As a result, according to a recent Parks Associates study, over a third (36%) of OTT subscribers have become “service hoppers” — dynamically subscribing, unsubscribing and resubscribing to services multiple times over the course of the year.

From the article, "Cross-platform Content Navigation Emerges as Key to Consumer Engagement" in Adeia Blog

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About Parks Associates

Cross-platform Content Navigation Emerges as Key to Consumer Engagement

Previously In The News

More People Listen To Music On Smartphones Than Make Calls, Study Finds

DirecTV Wants To Be The Next Online Substitute For Cable

Voice and the Consumer Markets: Accelerated Growth

Report: Consumers’ Growing Appetite For Solar, Storage And Bundled Home Energy Services

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