In The News

Cross-platform Content Navigation Emerges as Key to Consumer Engagement

October 11, 2023

As a result, according to a recent Parks Associates study, over a third (36%) of OTT subscribers have become “service hoppers” — dynamically subscribing, unsubscribing and resubscribing to services multiple times over the course of the year.

From the article, "Cross-platform Content Navigation Emerges as Key to Consumer Engagement" in Adeia Blog

Previously In The News

Microsoft Pledges Quality Improvements for Windows 11

Despite its deficiencies, Copilot has been gaining adherents. “Use is growing,” said Jennifer Kent, senior vice president and a principal analyst at Parks Associates, a market research and consulting...

Generative AI: Growth Surge Meets Trust Issues

Generative AI's infiltrated 58% of US internet households as of February 2026, according to Parks Associates. Parks' survey revealed only 16% of these households forked out cash for a paid AI appli...

Will a Smart Toilet Turn the Home Into a Diagnostic Center?

One of the hot products showcased at the recent Consumer Electronic Show (CES) was the smart toilet. In its analyst report on CES highlights, research firm Parks Associates wrote, “Smart toilets are e...

ADT’s $105 Million Bet on Ambient AI: Why the Security Giant Is Buying Technology That Can Sense People Through Walls

According to a 2024 Parks Associates survey, 42% of U.S. broadband households expressed concern about privacy when considering indoor security cameras, while only 18% had similar concerns about non-vi...

‹
1
2
...
15
16
17
18
19
20
21
...
783
784
›

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

AI (Artificial Intelligence)

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates

Cross-platform Content Navigation Emerges as Key to Consumer Engagement

Previously In The News

Microsoft Pledges Quality Improvements for Windows 11

Generative AI: Growth Surge Meets Trust Issues

Will a Smart Toilet Turn the Home Into a Diagnostic Center?

ADT’s $105 Million Bet on Ambient AI: Why the Security Giant Is Buying Technology That Can Sense People Through Walls

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

Store

About Us