Providing market intelligence for more than 35 years

In The News

Cord-cutting Lower In Western Europe Than The US

Connected Consumer in Europe, a new report from Parks Associattes, reveals Spanish consumers are more likely than consumers in other Western European markets either to have never had pay TV or to have cancelled pay TV in favour of online video sources.

“First-time adoption of pay TV is up among Spanish broadband households as is the penetration of pay TV overall,” said Brett Sappington, director, research, Parks Associates.

From the article "Cord-cutting Lower In Western Europe Than The US" by www.broadbandtvnews.com

Previously In The News

Smart Home Service

Automated smart home systems are a growing trend among mainstream consumers; in fact, according to Parks Associates, 48 percent of U.S. broadband households intend to buy at least one smart home devic...

The Multiple OTT Service Explosion

OTT video is firmly established in the U.S. entertainment marketplace, and new research from Parks Associates only puts an exclamation point on the new reality of how Americans consume video entertain...

Antenna Users: Rescan to Keep Getting Free TV

If you're just getting started with free, over-the-air TV, you're in good company. Even many consumers who have switched to streaming video services, such as DirecTV Now or Sling TV, use an antenna fo...

HDTV Antenna Review: Top Picks From CR's Latest Tests

Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider o...