Register

I agree with the Privacy Policy

In The News

Cord-cutting competition heating up

October 13, 2015

The Star Online

According to Parks Associates, one in 10 broadband homes have already cut the cord and of that number 25% have cancelled their pay TV subscription over the past 12 months in favor of services delivered via the Internet.

A further 7% have trimmed their cord; cutting back the scale of their existing subscriptions and filling the void form other sources.

"As viewing evolves, companies want to be sure that they are in a position to react to trends and adequately capture revenues. The massive influx of new OTT video services in 2015 is one example of video market players making moves to prepare for the new future of video entertainment," said Brett Sappington, director of research, Parks Associates.

From the article "Cord-cutting competition heating up" by TheStar.com

Previously In The News

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...

Roku Stock Retreats After Device Maker’s Roaring IPO

The scrappy independent streaming-platform developer has been able to beat Goliaths in the tech biz. Roku had 37% share of all streaming devices owned by U.S. broadband households in the first quarter...

HBO Now Has 800,000 Paying Subscribers Since April Launch

“In the past year we keep seeing more and more services coming up, more niche services,” said Glenn Hower, an analyst with market research firm Parks Associates. There’s Netflix, which has been str...

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

‹
1
2
...
433
434
435
436
437
438
439
...
742
743
›