Providing market intelligence for more than 35 years

In The News

Cord Cutters And 'Cord Nevers' Swimming In A Sea Of Streaming Options

"Consumers, by and large, are delighted by the opportunity to get more control," said director of research of Parks Associates. "But the challenge comes from finding all of that content. You have to go into each service to find out if the content you want to see is available."

Parks Associates estimates that 98 million homes in the U.S. have high-speed Internet connections. Now, an estimated 15% of American adults are considered "cord cutters," people like Hartstein who dropped their pay-TV subscription, according to a Pew Research Center report in late December.

From the article "Cord Cutters And 'Cord Nevers' Swimming In A Sea Of Streaming Options" by Matt Rourke.

Previously In The News

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

FuboTV offers 4 UEFA soccer matches via pay-per-view

When it comes to live streaming content, sports tops the leaderboard in U.S. households, according to Parks Associates. The firm found that of the 43% of homes that streamed live content online in the...

Amazon Prime Video app arrives on Oculus Go VR headset

Despite a respectable amount of content and games for virtual reality headsets – and options like Oculus Go driving down the cost of ownership – virtual reality has yet to tap into much of the U.S. ma...