"Consumers, by and large, are delighted by the opportunity to get more control," said director of research of Parks Associates. "But the challenge comes from finding all of that content. You have to go into each service to find out if the content you want to see is available."
Parks Associates estimates that 98 million homes in the U.S. have high-speed Internet connections. Now, an estimated 15% of American adults are considered "cord cutters," people like Hartstein who dropped their pay-TV subscription, according to a Pew Research Center report in late December.
From the article "Cord Cutters And 'Cord Nevers' Swimming In A Sea Of Streaming Options" by Matt Rourke.
Parks Associates’ latest data finds that 56 million (46%) of U.S. internet households have severed ties with their premium television provider, underscoring the dominance of streaming video services....
The home video market is constantly shifting as evolving streaming models and digital entertainment options continue to shape human behavior. Looking deeper at the emerging trends heading into 2025, P...
Parks Associates’ latest research from its Video Services Consumer Insights Dashboard reports 56 million (46%) US internet households are Cord Cutters, which illustrates the dominance of streaming vid...
Parks Associates' consumer research found 50% of people who consume video on a viewing device (TV, computer, tablet, or phone) watch a free, ad-supported service (FAST) or ad-based video on-demand se...
