Providing market intelligence for more than 35 years

In The News

Content creation value chain boosted by IP, AI and connected technologies

“Content owners, producers, and creators naturally want to get their content in front of as many people as possible and are increasingly turning to cutting-edge IP technologies to prepare for the future of video production and delivery,” said Brett Sappington, senior director of research at Parks Associates commenting on the findings revealed in Top 5 Video Trends in an IP-based World. “There are multiple challenges in infrastructure, formatting, and interoperability, but many disparate content owners, from NFL teams to late-night talk shows, are experimenting with video apps, live streaming, and other IP-based systems in order to reach connected audiences.”

From the article "Content creation value chain boosted by IP, AI and connected technologies" by Joseph O'Halloran.

Previously In The News

YouTube TV goes live in Google's biggest swipe at Comcast yet

The name YouTube alone carries weight as a signifier of people’s viewing habits migrating online. And for networks taking part in YouTube TV’s launch, that could make coming aboard the service seem li...

The Triple-Play Bundle Is Dead, But This Surprisingly Popular Bundle Just Might Stop Cable Companies' Bleeding

Market research outfit Parks Associates offers up a glimpse of the bundle's penetration: As of the end of the first quarter of this year, 19% of U.S. broadband subscribers also enjoy wireless/mobile s...

Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled

While the HomePod is new and the actual speaker appears to be of a much higher fidelity than its rivals, it's not a game-changer. "Apple is in a position that they haven't often been in over the pa...

What Apple Can Learn From Its TV Failures

A new report from market-research firm Parks Associates places Apple fourth in terms of market share for streaming media players like the Apple TV, a sign that consumer infatuation with Apple products...