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Consumers Want Their Home And Car Connected To Each Other

This has potential implications for marketers, since advertising is more likely going to travel directly through car screens and speakers rather than through smartphones. Location added to the mix of targeting mobile (as in driving) consumers adds an additional twist.

And how consumers pay for these connections also has to be worked out, with 61% of car owners preferring to bundle vehicle data with smartphone data under one billing plan.

But the linkage between home and car already is underway, with companies like Nest, ADT, Alarm.com and Hue already creating partnerships with companies in the automotive area, according to Parks Associates.

From the article "Consumers Want Their Home And Car Connected To Each Other" by Chuck Martin.

Previously In The News

Why Open Wins Over Proprietary In The Smart Home

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Parks Associates released findings in October estimating that 46 percent of U.S. Millennials with smartphones use voice recognition software, while a separate report from TiVO indicated 43 percent of...

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Video streaming service stacking is likely to continue near term, after accelerating during the shelter-at-home period for the coronavirus, said industry executives on a Parks Associates webinar Wedne...

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Approximately 31 percent of U.S. broadband households have multiple OTT service subscriptions, which is nearly one-half of the 63 percent of U.S. broadband households subscribing to at least one OTT s...

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