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Consumers Want Their Home And Car Connected To Each Other

This has potential implications for marketers, since advertising is more likely going to travel directly through car screens and speakers rather than through smartphones. Location added to the mix of targeting mobile (as in driving) consumers adds an additional twist.

And how consumers pay for these connections also has to be worked out, with 61% of car owners preferring to bundle vehicle data with smartphone data under one billing plan.

But the linkage between home and car already is underway, with companies like Nest, ADT, Alarm.com and Hue already creating partnerships with companies in the automotive area, according to Parks Associates.

From the article "Consumers Want Their Home And Car Connected To Each Other" by Chuck Martin.

Previously In The News

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Roku's New Streaming Media Players Support 4K And HDR Video

However at least two research firms have reported that Roku is leading the race in the OTT market: Parks Associates said earlier this year that Roku accounted for 30 percent of streaming media players...

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The lower end of the streaming video market is one of the fastest growing segments for the company, Roku says, both in its line of relatively inexpensive Roku TVs and its separate streaming media devi...

Connecting the connected car to the connected home

According to the latest Parks Associates research, nearly two-thirds of US drivers want connected car functionality as standard on their next new ride and 25 per cent of consumers are already intrigue...

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