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Consumers to TV Providers: Careful with My Data

August 08, 2018

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks Associates.

Members of these households understand that many companies use this data but the overwhelming majority of them — 80 percent — say they receive little in return for use of their data.

From the article "Consumers to TV Providers: Careful with My Data."

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About Parks Associates

Consumers to TV Providers: Careful with My Data

Previously In The News

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

The U.S. has nearly 300 OTT services to choose from

91% of viewers like streaming aggregation, survey says

Could streaming giants start to clamp down on password sharing?

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