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Consumers to TV Providers: Careful with My Data

August 08, 2018

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks Associates.

Members of these households understand that many companies use this data but the overwhelming majority of them — 80 percent — say they receive little in return for use of their data.

From the article "Consumers to TV Providers: Careful with My Data."

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Consumers to TV Providers: Careful with My Data

Previously In The News

Quarter Of Millennials Are OTT-Only Broadband Households

AT&T-Time Warner Mega-Deal: Merger For New Media Era Or A Bad Remake?

GAIA: Under-The-Radar Hyper-Growth 5-Bagger

Study: 32% of smart tag owners say they use them to track other people without them knowing

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