Providing Market Intelligence for 40 Years

In The News

Consumers to TV Providers: Careful with My Data

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks Associates.

Members of these households understand that many companies use this data but the overwhelming majority of them — 80 percent — say they receive little in return for use of their data.

From the article "Consumers to TV Providers: Careful with My Data."

Previously In The News

Next Gen Connected Devices Take Off & Consumer Love Them

Currently voice control is attracting much of the smart-home spotlight but it is products will also increasingly rely on video and data analytics, sound recognition and artificial intelligence to simp...

Energy Bundled Services In Homes

The number of homes with BOTH broadband and solar PV doubled in the last two years as the number of broadband households that have adopted rooftop solar PV panels grew to 4 percent cross nation by the...

More People Listen To Music On Smartphones Than Make Calls, Study Finds

US-based market researcher, Parks Associates, in its study said that 68 percent of smartphone owners in the US listen to music via streaming outlets on a daily basis. The company also found, on a...

Nearly Half of Americans Looking for a New Home Want Smart Technology

A recent survey from Coldwell Banker Real Estate LLC and Parks Associates found Americans are taking a different view about homes that are ready to move into, as an increasing percentage now requires...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive