In The News

Consumers to TV Providers: Careful with My Data

August 08, 2018

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks Associates.

Members of these households understand that many companies use this data but the overwhelming majority of them — 80 percent — say they receive little in return for use of their data.

From the article "Consumers to TV Providers: Careful with My Data."

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"Online giants have the scale and technology to take risks in new areas of innovation," said Parks Associates. "In some cases, these innovations are transforming whole sectors of the connected home."...

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Consumers to TV Providers: Careful with My Data

Previously In The News

Research: over 50% of U.S. broadband households stream content on TV screens

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

Total Number Of IoT Devices To Reach 46 Billion By 2021: Research

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