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Consumers to TV Providers: Careful with My Data

August 08, 2018

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks Associates.

Members of these households understand that many companies use this data but the overwhelming majority of them — 80 percent — say they receive little in return for use of their data.

From the article "Consumers to TV Providers: Careful with My Data."

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About Parks Associates

Consumers to TV Providers: Careful with My Data

Previously In The News

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

Apple Looks To Expand Healthcare Presence

Apple Preps Amazon Echo Rival – Is This The Connected Intelligence Moment?

The Sound Of The Internet Of Things (And Why It Matters For Brands)

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