Providing market intelligence for more than 35 years

In The News

Consumers remain wary over safety of health wearables, wellness apps

While use of health devices and wearables continues to rise, consumers remain wary about the security of their personal health data when using the tools.

About 35 percent of consumers say they fear their health data will not remain confidential if put online, and 23 percent of broadband household owners cite privacy and security concerns in using connected health devices, according to a new Parks Associates report.

Consumer wariness regarding connected technology could stall innovation and stifle use and adoption if it is not addressed by vendors, Harry Wang, Parks Associates' director of health and mobile product, told FierceMobileHealthcare in an email interview. 

From the article "Consumers remain wary over safety of health wearables, wellness apps" by Judy Mottl.

Previously In The News

Amazon & Roku Control Almost 70% of The US Streaming Player Market

We have known for some time now that Roku and Amazon have dominated the United States streaming market. Now according to Parks Associates Roku and Amazon now control almost 70% of the market. This lea...

Close Up On A CEO: Taylor Howatson | LLAKL Week 12

Taylor flew to San Francisco to attend the Connections Conference, known as the premier connected home conference and hosted by Parks Associates, the headline research company for emerging technologie...

There Are Over 200 Streaming Services in The United States

Apparently, there is a streaming service for almost everything according to a new study from Parks Associates. Want to watch Japanese Anime well there is a streaming service for that. Want a service t...

Almost 50% Smart Home Devices In U.S. Are Self-Installed, Parks Associates Finds

Wireless home security sales are increasing, as almost one-half of home security owners in the U.S. have a home security system that connects wirelessly to sensors, according market research firm, Par...