Providing Market Intelligence for 40 Years

In The News

Consumers May be Overestimating the Security of Home Security

Consumers may be overestimating the security of home security. While 64% of American broadband households worry about security and privacy when they use their connected devices, 63% think the signals from their monitored homes are encrypted – though they usually are not, according to a whitepaper from Parks Associates.

The whitepaper, “Residential Security and Encryption: Setting the Standard, Protecting Consumers,” points out that encrypting signals is not a standard security industry practice. The white paper was sponsored by security system manufacturer Qolsys.

From the article "Consumers May be Overestimating the Security of Home Security" by Carl Weinschenk.

Previously In The News

Roku is Making TV Speakers, But They Only Work with Roku TVS

The idea behind this is that if your TV sounds better, people will stream more, which is the metric Roku cares most about, Klarke says. Roku likes to say that it's the US's number one streaming conten...

Z-Wave Ecosystem Hits New Milestones With New Partnerships And IoT Devices

Parks Associates data shows that 1 in 5 consumers in the US currently own smart home devices with global growth on the rise and residential connected devices will generate approximately 11 million sup...

SmartThings Bundling Hubs In Effort To Play Up Smart Home Use Cases, Not Products

The independent home automation hub is fading as a means to a do-it-yourself smart home purchase, Robert Parker, SmartThings senior vice president-engineering, told us after his keynote at the Parks’...

Report: Connected Home Consumers Want Data Security Support

Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...