Providing market intelligence for more than 35 years

In The News

Consumers Look For New Value In Smart Home Products

Smart home products have to create new value if they are to be adopted.

That’s the conclusion of a new study on various aspects of the Internet of Things, including smart lighting and other smart products in the home.

The adoption and ultimate success of smart home products centers around creating new value, both for end-consumers and the brands serving them, according to the study by Parks Associates.

From the article "Consumers Look For New Value In Smart Home Products" by Chase Martin.

Previously In The News

WWE's Stephanie McMahon on the Power of Letting Fans Call the Shots

The company is a leader in the streaming market—it launched an OTT (over-the-top) Internet-based streaming service in 2014. According to research firm Parks Associates, the WWE’s service is the fifth...

Roku Shares Skyrocket Due to Impressive Streaming Numbers

So far, Roku has been able to keep its lead as the top video streaming device maker. In May, for instance, research firm Parks Associates said Roku was the market leader in the Internet video streamin...

FuboTV: Why I Like This Stock Better Than DraftKings

Even more pertinent, according to a survey compiled by Parks Associates, 55% of cable subscribers state that live sports is an important factor in why they are staying with expensive cable packages. T...

Streaming companies to see $12.5B in lost revenue by 2024 due to piracy, password sharing: report

The analysis, compiled “360 Deep Dive: Account Sharing and Digital Piracy” by Park Associates, a research and consulting company that specializes in technology, found the amount of revenue lost will i...