Providing market intelligence for more than 35 years

In The News

Consumers Are Spending More Money on Mobile Streaming Apps

While these numbers reflect a growing comfort with watching premium content on mobile among consumers, it also paints a picture of what premium platforms aren’t getting much love. For instance, fuboTV, a sports first streaming service, is no where to be found on the list and neither is Sling TV, DISH’s live OTT TV platform. Of course, sports viewing is known to be more of a living room pastime and SlingTV, which made the “Top 10 US OTT Subscription Services” list released by the Parks Associates in late last year, is more geared for in home viewing.

From the article "Consumers Are Spending More Money on Mobile Streaming Apps" by Matt Lopez.

Previously In The News

5 Mistakes to Avoid When Selling Smart Locks

Smart locks contribute enhanced convenience as well as increased security, two of the principal driving factors in any smart device sales. In fact, a recent Parks Associates study found that 45% of sm...

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...

Sleep Trackers Offer Money Making Opportunity

According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nea...

4 Key Business and Lifestyle Trends Transforming Customer Demand

A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door...