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Consumer trust in data privacy is beginning to wane

May 13, 2026

New research from Parks Associates suggests that consumer confidence in the security of their data is slipping—and not only that, it is also starting to impact adoption.

The new report shows that after years of gradual improvement in consumer confidence, trust levels are declining: fewer consumers today believe they can trust companies with their data or that they receive meaningful value in return.

From the SecurityWorldMarket.com article, "Consumer trust in data privacy is beginning to wane"

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About Parks Associates

Consumer trust in data privacy is beginning to wane

Previously In The News

Research: Global Mobile Data Revenues To Reach $630 Billion By 2020

More Than 20 Percent of U.S. Broadband Households Plan To Buy A Smart Combo Sensor This Year, Research Firm Says

Study Shows About 80 Percent Of U.S. Spanish-Language HHs Subscribe To One Or More OTT Video Services

Smart Appliances: Lots of Attention, But Low Market Adoption

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