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Consumer trust in data privacy is beginning to wane

May 13, 2026

New research from Parks Associates suggests that consumer confidence in the security of their data is slipping—and not only that, it is also starting to impact adoption.

The new report shows that after years of gradual improvement in consumer confidence, trust levels are declining: fewer consumers today believe they can trust companies with their data or that they receive meaningful value in return.

From the SecurityWorldMarket.com article, "Consumer trust in data privacy is beginning to wane"

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About Parks Associates

Consumer trust in data privacy is beginning to wane

Previously In The News

Amazon's Alexa Speaks To The Connected Home

Smart Home Devices Slow To Catch On In U.S. Broadband Households

Over 24% Of U.S. Broadband Households Will Have An IP Camera By 2020, Says Research Firm

More Than 50% Of U.S. Broadband Households Will Have A Smart Home Controller By 2020

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