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Consumer trust in data privacy is beginning to wane

May 13, 2026

New research from Parks Associates suggests that consumer confidence in the security of their data is slipping—and not only that, it is also starting to impact adoption.

The new report shows that after years of gradual improvement in consumer confidence, trust levels are declining: fewer consumers today believe they can trust companies with their data or that they receive meaningful value in return.

From the SecurityWorldMarket.com article, "Consumer trust in data privacy is beginning to wane"

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About Parks Associates

Consumer trust in data privacy is beginning to wane

Previously In The News

U.K. Broadband Households Not Doing A Lot Of Cable Cutting

Parks: Only 12 percent of fitness tracker users have cut back usage

Survey: 74 percent of adults plan to purchase a health and fitness device in the next year

Faster Broadband Speeds Drive More Switching Than Lower Fees

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