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Consumer trust in data privacy is beginning to wane

May 13, 2026

New research from Parks Associates suggests that consumer confidence in the security of their data is slipping—and not only that, it is also starting to impact adoption.

The new report shows that after years of gradual improvement in consumer confidence, trust levels are declining: fewer consumers today believe they can trust companies with their data or that they receive meaningful value in return.

From the SecurityWorldMarket.com article, "Consumer trust in data privacy is beginning to wane"

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About Parks Associates

Consumer trust in data privacy is beginning to wane

Previously In The News

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Smart Home Evolution: Elephant in the Room

For years, Amazon ruled the smart speaker market. Now the crown is slipping

The Market For Hearable Devices 2016-2020 – And Then There Were Airpods…

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