Providing market intelligence for more than 35 years

In The News

Consumer Interest Grows for Monthly AI Home Assistant Services

Parks Associates' compelling study finds that between 42% and 52% of consumers are inclined to subscribe to a monthly service for an AI smart home assistant that provides essential features such as safety, security, maintenance, and convenience.

As highlighted by Elizabeth Parks, President and CMO of Parks Associates, these features significantly improve the core values of smart homes and allow AI to elevate them further.

Parks Associates' report delves into how consumers perceive AI and their readiness to pay for these kinds of services. The data suggests that those who already own security systems greatly appreciate the benefits delivered by AI technology, with 81% finding at least one AI-powered benefit exceptionally valuable.

According to Parks, understanding the complexities of consumer needs is crucial for service providers in the smart home sector. Companies that offer tailored, intelligent services can meet the diverse preferences of their customer base effectively.

From the article, "Consumer Interest Grows for Monthly AI Home Assistant Services" by Caleb Price

Previously In The News

Smart Light Bulb Owners Turn To Amazon Echo, Google Home

Google Home and most recently Amazon’s Alexa can tell whose voice is talking to it so it can respond to the right person, making the voice assistants even more personally tuned. Around 11% or so of...

OTT Churn Rates Pass 50%

TV customers have a high rate of starting and stopping many new OTT services. Parks Associates says that with the exception of Netflix and Amazon Prime, OTT services experience churn rates exceedin...

22% Plan To Get A Smart Speaker This Year

New research from Parks Associates found that more than one in five consumers plan to purchase a voice-controlled smart speaker with a personal assistant in 2017. Interest in the category is growin...

Santa More Likely To Bring Smart Speakers Over Smartwatches

More than one in five (22%) of U.S. broadband households plan to purchase a voice-controlled smart speaker this year, according to Parks Associates. From the article "Santa More Likely To Bring Sma...