Parks Associates' compelling study finds that between 42% and 52% of consumers are inclined to subscribe to a monthly service for an AI smart home assistant that provides essential features such as safety, security, maintenance, and convenience.
As highlighted by Elizabeth Parks, President and CMO of Parks Associates, these features significantly improve the core values of smart homes and allow AI to elevate them further.
Parks Associates' report delves into how consumers perceive AI and their readiness to pay for these kinds of services. The data suggests that those who already own security systems greatly appreciate the benefits delivered by AI technology, with 81% finding at least one AI-powered benefit exceptionally valuable.
According to Parks, understanding the complexities of consumer needs is crucial for service providers in the smart home sector. Companies that offer tailored, intelligent services can meet the diverse preferences of their customer base effectively.
From the article, "Consumer Interest Grows for Monthly AI Home Assistant Services" by Caleb Price
Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...
And speeds appear to matter. Parks Associates reported way back in 2015 that fully one quarter of Americans who switched to a new ISP "did so in order to obtain a faster service at a comparable price....
“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...
This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...