Providing market intelligence for more than 35 years

In The News

Consumer Healthcare: Growing Importance of Patient Education and Communications Solutions

As these solution providers emerge, care organizations also are remapping their patient communications strategies, and rethinking how they manage patient experiences in and out of clinical settings. Many care organizations recognize that a holistic approach is better and more effective than today's siloed approach, which is centered on patient diagnosis and point-of-care settings.

This recognition gives rise to what Parks Associates views as a second major trend: Care organizations will invest heavily in integrated patient engagement solutions that break the care setting silos, go beyond current state or diagnosis, or both.

From the article "Consumer Healthcare: Growing Importance of Patient Education and Communications Solutions" by Harry Wang, Senior Director of Research at Parks Associates.

Previously In The News

Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend...

Piracy Could Result in $113 Billion Loss for Streaming Services by 2027

Piracy is projected to expand to new heights in one of the most popular forms of entertainment consumption — streaming services.   By 2027, there is a projected loss of $113 billion for streamin...

Slash Your Monthly Internet Bill: 8 Effective Tips to Save Money

According to recent Parks Associates data, US households spend an average of $116 a month on home internet, which is a sizable chunk of change. Whether you use it for remote work, streaming your favor...

Hollywood Turns the Page on the Metaverse – and Disney Just Got the Memo | Analysis

All the while, consumer interest never matched the industry’s passion for the technology. The pandemic might have seemed like a prime opportunity to plug in and disconnect, since actual reality didn’t...