Providing market intelligence for more than 35 years

In The News

Consumer Healthcare: Growing Importance of Patient Education and Communications Solutions

As these solution providers emerge, care organizations also are remapping their patient communications strategies, and rethinking how they manage patient experiences in and out of clinical settings. Many care organizations recognize that a holistic approach is better and more effective than today's siloed approach, which is centered on patient diagnosis and point-of-care settings.

This recognition gives rise to what Parks Associates views as a second major trend: Care organizations will invest heavily in integrated patient engagement solutions that break the care setting silos, go beyond current state or diagnosis, or both.

From the article "Consumer Healthcare: Growing Importance of Patient Education and Communications Solutions" by Harry Wang, Senior Director of Research at Parks Associates.

Previously In The News

Parks: Millennials Covet OTT Video — And Pay-TV

Parks said nearly 60% of OTT video services in North America are subscription-based. About 64% of U.S. broadband households subscribe to an OTT video service, up from 59% in 2015. Average monthly spen...

Amazon’s Fire TV Cube Makes Its Debut

Another industry insider, Parks Associates’ Brett Sappington, said during the Pay TV Show last month in Denver that Amazon is the only company to get à la carte TV right and that the company could sim...

Unlocking next-level consumer engagement and energy savings with the latest smart technology

At the beginning of 2018, Bloomberg noted that consumer demand for smart thermostats will steadily increase over the next five years, so we know the devices that have already been effective aren't goi...

Intel pushes Amazon Alexa to third party devices

The release of the new kit represents an opportunity for Intel to get its foot in the door in the burgeoning smart home market. According to Parks Associates, smart speakers in particular are driving...