Providing market intelligence for more than 35 years

In The News

Consumer Electronics Association releases privacy guidelines for wellness device data

Providing consumers with clear, straightforward information on security is especially important as many remain wary about the privacy of their health information.

That wariness regarding connected technology could stall innovation and stifle use and adoption if it is not addressed by vendors, Parks Associates' director of health and mobile product, told FierceMobileHealthcare in August.

From the article "Consumer Electronics Association releases privacy guidelines for wellness device data" by Katie Dvorak.

Previously In The News

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...

Parks: 23% Of US Millennials Opt For OTT-Only

In the US, some 23% of millennial heads of household opt to live in OTT-only, broadband homes, according to Parks Associates. The research firm said the figure compares to a national average of jus...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

Cord-Cutting On The Rise In The US

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...