In The News

Consumer Awareness Of VR Technology Is Low

May 29, 2016

“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates.

“Virtual reality has the potential to have significant impact on many market sectors, particularly those that benefit from immersion and engagement,” Sappington said. “Despite the recent industry excitement around VR, overall consumer awareness of this technology is low.

From the article "Consumer Awareness Of VR Technology Is Low" by Robert Briel.

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About Parks Associates

Consumer Awareness Of VR Technology Is Low

Previously In The News

The U.S. has nearly 300 OTT services to choose from

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

Could streaming giants start to clamp down on password sharing?

How Netflix is adapting as the streaming boom stalls

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