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Consumer Awareness Of VR Technology Is Low

May 29, 2016

“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates.

“Virtual reality has the potential to have significant impact on many market sectors, particularly those that benefit from immersion and engagement,” Sappington said. “Despite the recent industry excitement around VR, overall consumer awareness of this technology is low.

From the article "Consumer Awareness Of VR Technology Is Low" by Robert Briel.

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About Parks Associates

Consumer Awareness Of VR Technology Is Low

Previously In The News

Poll shows consumers not sure what 'Internet of Things' means

Cable Boxes Suck. One Day They’ll Die. Until Then We Have to Fix Them.

Smart household devices may be your biggest security blindspot

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

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