In The News

Consumer Attitudes on Data Security

November 08, 2017

Parks Associates measures consumer attitudes toward companies that collect and manage their data and privacy and security concerns are an important barrier to overcome. Over two-thirds of consumers prefer to “keep tight control” over access to their data. A similar portion believe it is impossible to keep data private from the companies from which they purchase goods and services.

From the article "Consumer Attitudes on Data Security" by Brad Russell.

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About Parks Associates

Consumer Attitudes on Data Security

Previously In The News

Residential fiber is now table stakes for boosting NOI

The Streaming Media Device Landscape

Using Someone Else’s Netflix Password Is Likely to Get Harder

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

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