Providing market intelligence for more than 35 years

In The News

Connecting the home the IoT way

The significant factor for IoT is that it is being integrated into all facets of the digital ecosystem including IPTV. IoT is driving the reinvention of consumer technologies. Connected products are taking on new form factors and providing new use cases, content providers are leveraging greater bandwidth to enable new content experiences.

According to Parks Associates’ latest research, in 2016 U.S. broadband households own an average of 8.1 connected computing, entertainment, or mobile devices, plus another 2.1 connected home devices. More than one-third of consumers own a connected health device, and over 63 million broadband households subscribe to an OTT video service.

From the article "Connecting the home the IoT way" by Aspen Lite.

Previously In The News

How Apple’s Purchase Of Startup Reveals Health Data Strategy

Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...

Has Subscription OTT Growth Hit Its Peak?

Parks Associates‘ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. From the article "Has...

Cable companies are looking for ways to limit password sharing

Companies have already started cracking down on shared passwords. Netflix limits users to two simultaneous streams, unless they pay for an upgraded plan that allows for four. ESPN now only allows five...

One Bot To Rule Them All? Not Likely, With Apple, Google, Amazon And Microsoft Virtual Assistants

In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...