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Connected TVs Smart - and Interactive

To many people, a connected TV simply means connecting their new television to the Internet so they can stream movies. The latest tally from eMarketer forecasts that 97 million homes will have connected TVs by 2019, or 78% market penetration.

The key is that television still is the preferred screen for most pay-tv subscribers, as I wrote about here recently (Connected TV Takes Center Stage in Internet of Things at home). This matters a lot for certain categories of advertisers, since homes with children spend on average 90% more on over-the-top (OTT) services than homes with no children, according to recent research from Parks Associates.

From the article "Connected TVs Smart - and Interactive" by Chuck Martin.

Previously In The News

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The extent of the opportunity for the soon to be announced NFL+ app, which opens the possibility that all games in America’s most popular sport, could be streamed direct-to-consumer, has been revealed...

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Overall globally, Parks calculates that there are more than 265 million households worldwide and that there will be more than 400 million OTT video service subscriptions by 2022. While Netflix, Amazon...

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