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Connected TVs Smart - and Interactive

To many people, a connected TV simply means connecting their new television to the Internet so they can stream movies. The latest tally from eMarketer forecasts that 97 million homes will have connected TVs by 2019, or 78% market penetration.

The key is that television still is the preferred screen for most pay-tv subscribers, as I wrote about here recently (Connected TV Takes Center Stage in Internet of Things at home). This matters a lot for certain categories of advertisers, since homes with children spend on average 90% more on over-the-top (OTT) services than homes with no children, according to recent research from Parks Associates.

From the article "Connected TVs Smart - and Interactive" by Chuck Martin.

Previously In The News

With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions

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Password sharing costs companies a lot of money. U.S. streaming platforms lost an estimated $2.5 billion in revenue in 2019 because of password sharing, and that amount is expected to increase to $3.5...

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Information for The Streaming Media Device Landscape is drawn from multiple sources: Interviews with and research on companies, including consumer electronics (CE) manufacturers, component manufactur...

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A recent Parks Associates survey finds that about 4 in 10 U.S multi-dwelling apartment residents say they're open to bundling internet services with their monthly rent. What's more, over three-fourths...

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