Providing Market Intelligence for 40 Years

In The News

Connected TV Takes Center Stage in Internet of Things at Home

As live TV viewing continues its decline, so-called over-the-top video continues to grow, according to the study TV Everywhere and the New World of OTT by Parks Associates.

Global OTT video service subscription revenue will top $19 billion in four years from about $9 billion last year, according to the study.

More than half (57%) of U.S. broadband households already subscribe to an OTT video service such as Netflix or Hulu Plus. And like most things IoT related, this is a global phenomenon. Here are broadband households that also subscribe to an OTT video service:

57% -- U.S.
57% -- U.K.
36% -- Canada
29% -- Spain
24% -- Germany
While connected thermostats, lightbulbs and (hopefully not) toasters join the Internet of Things, the TV still retains center stage.

But a connected TV is much more than a TV.

Frist of all, people grew up with it so that the learning curve is non-existent. Homes with children spend on average 90% more on OTT services and digital video than homes with no children, according to Parks Associates.

From the article "Connected TV Takes Center Stage in Internet of Things at Home" by Chuck Martin.
 

Previously In The News

Super Bowl Commercials: Check Out All The Best Ads From Sunday

The game has set audience records four times since then, the last being Super Bowl XLIX, watched on NBC by 114.4 million viewers in 2015. Below are all the ways you can tune in. Denver-area resi...

Smart Home Evolution: Elephant in the Room

While I’m eager to watch the unfolding evolution of smart home technologies, with mind-blowing features like voice-enabled technology, machine learning, virtual reality, location services, and demand...

Hulu CEO Plots A Way To Stand Out From The Crowd In Online TV

Hulu isn’t the only company to recognize that trend. A host of live-TV streaming services are cropping up online, and the marketplace is growing crowded. Dish Network Corp.‘s Sling TV and Sony Corp.‘s...

Report: Broadband Users Will Drive Solar In 2017

That news comes out of a new report from research firm Parks Associates in its 360 View Update: Energy Management, Smart Home, & Utility Programs. In further good news for the solar industry, the repo...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive