Providing Market Intelligence for 40 Years

In The News

Connected Home Market Shows Promise

Parks Associates research focused specifically on Western European households recently and found that around 2.5 million households in that area are expected to use a smart home controller by the year 2019. The research company noted interoperability between devices will allow sales of controllers to grow and consumers to gain satisfaction from their use.

Stuart Sikes, the president of Parks Associates, specifically mentions that aspect in the company's latest news release.

“Smart home systems will need the flexibility to deliver multiple value propositions within the household,” Sikes said. “Interoperability is necessary to achieve recurring revenue models as it enables devices to deliver a broad array of value-added services and features.”

From the article "Connected Home Market Shows Promise" by Casey Houser.

Previously In The News

What Can Yahoo's Online Video Assets Do For Verizon?

Distributing its video out to its various websites could be a boon to Yahoo. Parks Associates' Brett Sappington predicted that traditional magazines may make a leap to presenting their content via onl...

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

Finding OTT's Tipping Point: Three Factors Could Push It Past Pay-TV Subscriber Totals

The evolution of content distribution and the consistent growth of over-the-top (OTT) streaming generates industry predictions of the inevitable decline and fall of pay TV. As video ecosystems collide...

91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...