Providing market intelligence for more than 35 years

In The News

Connected Home Market Shows Promise

Parks Associates research focused specifically on Western European households recently and found that around 2.5 million households in that area are expected to use a smart home controller by the year 2019. The research company noted interoperability between devices will allow sales of controllers to grow and consumers to gain satisfaction from their use.

Stuart Sikes, the president of Parks Associates, specifically mentions that aspect in the company's latest news release.

“Smart home systems will need the flexibility to deliver multiple value propositions within the household,” Sikes said. “Interoperability is necessary to achieve recurring revenue models as it enables devices to deliver a broad array of value-added services and features.”

From the article "Connected Home Market Shows Promise" by Casey Houser.

Previously In The News

No more family freeloaders: Netflix to charge extra for sharing accounts

The trial is part of the streamer’s ongoing campaign to ensure revenue is not lost as the streaming space has grown increasingly competitive. According to an analysis by research firm Parks Associates...

Analysis: The impact of Google Stadia shutdown on Amazon, Xbox, and other cloud gaming initiatives

Research firm Parks Associates released a report Monday morning showing that at least 35 million American households would be interested in picking up a cloud gaming service at a roughly $9.99/month p...

Jeffrey Katzenberg’s Quibi Is Ready to Launch, but Will Viewers Bite?

There’s no doubt people will check out Quibi, particularly with stay-at-home directives set to run through the end of April. “America right now is a captive audience starved for something to do,” says...

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...