Providing market intelligence for more than 35 years

In The News

Connected health takes on new momentum as technology and healthcare start to converge

New research suggests that consumer adoption of connected heath products has reached aa new high in 2017. Over 40 percent of U.S. broadband households now own a connected health product, up from 37 percent in 2016 and 33 percent in 2015. The convergence of medical technology and connected health will be the main theme of fourth-annual Connected Health Summit: Engaging Consumers, August 29-31 in San Diego, USA.

“The steady increase in consumer adoption of connected health products bodes well for the ongoing healthcare practice transformation,” says Parks Associates. “At the Connected Health Summit, we will examine the latest trends and opportunities in the med-tech industry and how the evolving healthcare industry can transform patient experiences.”

The summit will discuss the implications of the connected healthcare revolution and the resulting consumerization of healthcare. Confirmed keynotes for the event include executives from Aetna Digital, Geisinger Health System, Sharecare Inc., and UnitedHealth Group.

In the session “Pursuing Value-Based Care to Deliver Superior Outcomes,” healthcare providers and their technology solution providers present successful strategies in delivering patient care in a value-based payment environment and share their perspective on the roles of technology solutions in transforming care practices and patient experience.

From the article "Connected health takes on new momentum as technology and healthcare start to converge" by Nitin Dahad.

Previously In The News

A new vacuum can alert you to incoming text messages. Why?

"The appliance category becoming connected does add a lot of opportunities to provide new information to a consumer," says Elizabeth Parks, the president and chief marketing officer at Parks Associate...

The Transformation of Making, Storing, and Keeping Energy Reliable

“Since the 1980s, energy efficiency has been one of the key drivers of home automation, which is what it was called back then,” said Elizabeth Parks, president and CMO at research group Parks Associat...

Streaming in 2025 Isn’t the Bargain It Used to Be

A recent Parks Associates report found that nearly half of U.S. households subscribe to five or more streaming video services, and 23% subscribe to eight or more. The bottom line? Cutting the cord...

‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit

Apple TV+ has historically been more reliant on creating standout content than its competitors, said Jennifer Kent, vice president of research at market intelligence firm Parks Associates, and it rema...