Providing Market Intelligence for 40 Years

In The News

Connected health: An emerging driver to deliver on healthcare's Triple Aim

Access to patient-generated data from digital-health devices, however, provides verifiable, real-time updates that can help physicians better manage patients and lead to improved patient outcomes. When receiving data in real time, clinicians can analyze patient progress and intervene before a negative health event; this can also be automated with analytic and business intelligence software. In addition, when patient-generated data is combined with electronic medical record (EMR) data, clinicians then have a holistic view into patient activities within and outside of the provider setting. In fact, research recently released from Parks Associates confirms that healthcare professionals see EMR and device-generated data as the two most valuable data sources for the healthcare industry. Such data supports the delivery of personalized medicine and value-based care.

From the article "Connected health: An emerging driver to deliver on healthcare's Triple Aim" by Ryan Beckland.

Previously In The News

Parks Associates: 29% of Consumers Get Most of their News from Social Media Platforms like Facebook and Twitter

PRESS RELEASE: New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View:...

Why HBO Max, Peacock Are Deadlocked in Talks With Roku and Amazon

The OTT platforms’ leverage is real. Both say they have more than 40 million active accounts (and growing). “Amazon and Roku are beginning to play hardball with a lot of these services,” says Parks As...

Amazon developing a free, ad-supported video news app for Fire TV, report says

Roku is the leader in streaming services with 37 percent of the market. But Amazon has been gaining ground and claimed 28 percent in 2018, according to research firm Parks Associates. Amazon may be...

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...